MARKO Advance

Upcoming Program

Certified Crisis Readiness Communicator™ (CCRC™)

Elevate Your Crisis Readiness: A 4-Day Certification Program on Mastering Crisis Communications

Are You Prepared for a Crisis?

In today's volatile business landscape, crises are not a matter of "if," but "when." Whether it's a reputational debacle, a natural disaster, or a data breach, the way you communicate during a crisis can make or break your organization.

The cost of NOT being prepared is…

  • Reputational Damage: Poorly handled communications can escalate a crisis, causing irreversible harm to your brand.
  • Financial Loss: Poor crisis management can result in lost revenue, legal issues, and decreased shareholder value.
  • Stakeholder Trust: Failing to communicate effectively can erode trust among employees, customers, and other stakeholders.

Why Choose Our 4-Day Crisis Communications Program?

Equip Yourself with Essential & Advanced Skills

This intensive 4-day program covers everything from the fundamentals of crisis communications to advanced topics like legal and ethical considerations. Gain practical experience through hands-on activities like mock press conferences and scenario planning.

Benefits:

  • A Proactive Approach: Learn how to create a comprehensive Crisis Communication Plan to mitigate risks.
  • Master the Art of Messaging: Become adept at crafting clear, concise, and effective messages for different stakeholders.
  • Harness Social Media: Learn how to use social media to your advantage during a crisis, not just as a reactive tool but as a strategic asset.
  • Legal & Ethical Compliance: This could affect legal and ethical considerations in navigating complex crises without compromising your organization's integrity.
  • Real-world Insights: Analyze real-life case studies to learn what to do—and what not to do—in a crisis.
  • Stressful Scenarios and Simulations: Practical exercises that support you to deal with real-life stressful situations.

Who Should Attend?

  • Corporate Leadership
  • Corporate Communications Professionals
  • Public Relations Managers
  • Crisis Management Teams
  • CEOs & Executives
  • Disaster & Emergency Management Teams
  • Risk Management Personnel

Key Takeaways:

  • A personalized Crisis Communication Plan
  • Media Training & Spokesperson Certification
  • Hands-on experience in crisis simulation exercises
  • Course completion certificate

 

Don’t leave your organization’s reputation to chance. Equip yourself and your team with the tools and strategies to navigate through any crisis—effectively and ethically.

Register today to secure your spot and take the first step in becoming a Crisis Communication expert.

Program Outline:

Day 1: Foundations of Crisis Communications

Module 1: Crisis Communications: Getting Started

  • Definition of crisis and being prepared in advance
  • Types of crises (financial, reputational, natural disasters, etc.)
  • Interactive discussions and exercises build around attendees
  • Role of communication in a crisis

Identifying Stakeholders

  • Employees
  • Media
  • Customers/Clients
  • Government agencies
  • General public

Module 2: Crisis Communication Plan

  • Importance of planning
  • Elements of a crisis communication plan
  • Scenario planning – Exercise to get you started on the outline of your own plan…
    Leave with action items completed.

Hands-On Activity:

  • Create a basic crisis communication plan for a specific hypothetical scenario

Module 3: Crisis Communications: Crisis Media Training

  • Media interview examples and strategy
  • Interactive: Bringing together style and substance together
  • Your role of communication in a crisis
  • Crisis Messaging and The Message System
  • Leave with Crisis messaging written out that you can use after the training

First day, exercises to start pushing your skills forward, raise confidence, and understand the template for being ready during and before a crisis.

Day 2: Skills and Tools for Effective Crisis Communications

Module 4: Spokesperson Training – Deal with Any Question

  • The qualities of a good spokesperson
  • Media training basics
  • Handling Q & A
  • Hands-on exercises: Try out the systems so you can better support your colleagues. On-Camera practice with feedback.

Module 6: Media Sound Bite System

  • Create Irresistible quotes
  • Never be misquoted
  • Learn why the wrong quotes are chosen
  • Hands-on exercises: Try out the systems so you can better support your colleagues. On-Camera practice with feedback.

Module 7: Social Media in Crisis Communications

  • Importance of social media, how to navigate
  • Risks and opportunities
  • Case studies

Module 8: Crisis Monitoring Tools

  • Media monitoring
  • Social listening tools
  • Importance of real-time information

Hands-On Activity:

  • Mock press conference for a crisis scenario
  • Hands-on exercises: Try out the systems so you can better support your colleagues. On-Camera practice with feedback.

Day 3: Advanced Topics, Case Studies, and Crisis Exercises

Module 7: Legal and Ethical Considerations

  • Legal pitfalls in crisis communications
  • Ethical responsibilities
  • Group / Interactive discussion

Module 8: Communication in Different Types of Crises

  • Natural disasters
  • Financial crises
  • Reputational crisis
  • Situations customized around attendees joining
  • Exercises designed to push you forward in skills

Module 9: Crisis Speeches – Public Speaking Strategy

  • How to organize a speech
  • Make speeches more interesting and memorable
  • Use of stories and examples
  • Use of powerpoint and peripherals during a crisis
  • Hands-on exercises: Try out the systems so you can better support your colleagues. On-Camera practice with feedback.

Module 10: Case Studies

  • Review of real-life cases
  • Lessons learned

Hands-On Activity:

  • Group discussion and analysis of a past crisis
  • Crisis Interviews and preparations. On-Camera practice with feedback.

Day 4: Immersive Experience: Most Difficult Scenarios

Scenarios created around the needs of you and your team

  • Practice in real time putting all of the elements together
  • Give press conferences
  • Organize approach
  • On-Camera practice with feedback.

Scenarios Build Throughout the Day

  • Your immersive experience changes just like a crisis
  • Learn to react and respond
  • Practice and give recorded interviews

Analysis and Feedback

  • Together with the instructor, you will analyze your reactions
  • Decide what you did worked and what could be improved
  • Have opportunities to see yourself making the adjustments and improvements
  • Video playback watching the team succeed
  • On-Camera practice with feedback

Conclusion of the 4-Day Experience

  • Summary and key takeaways
  • Distribution of certificates

Meet your Expert

Jess Todtfeld

Jess Todtfeld brings two decades of experience in crisis communications, media strategy, and public relations to this intensive program. Recognized as one of the leading experts in the world, Jess has an impressive track record of helping organizations navigate complex crises, while preserving their reputation and stakeholder trust. As a bestselling author of several books on media and crisis management including Media Secrets: A Media Training Crash Course, Jess's insights have guided C-suite executives, public relations professionals, and crisis response teams in crafting effective communication strategies that not only mitigate risks but also position organizations for future success. His work is driven by a core belief: “crises are inevitable, but they don't have to be disastrous.” Before establishing himself as a sought-after consultant and speaker, Jess spent years in broadcast journalism, where he honed his skills in real-time crisis reporting and storytelling. This unique background allows him to offer a dual perspective—understanding the media's role in crisis situations and leveraging it to his clients' advantage. Regularly featured on major media outlets like CNN, BCC, FOX, and The New York Times, Jess is a credible voice on crisis communications, recognized for his ability to distill complex issues into actionable advice. His dynamic presentations are packed with real-world case studies, hands-on exercises, and practical tips to turn theoretical knowledge into crisis readiness. Jess also has a unique credit. He holds a Guinness Record for being interviewed the most times in 24 hours… 112 different radio interviews. This experience helps him support clients in high pressure, high stakes situations. Don't miss this opportunity to learn from Jess Todtfeld, and arm yourself with the skills and strategies to master the art of crisis communications.

Ready? Join us Now!

Note: For groups, kindly reach us for the discount.

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