MARKO Advance

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Digital Marketing Specialist

What participants will learn

  • Participants will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones).
  • Participants will be able to plan and develop, optimize all the available digital marketing channels that will be effective for achieving the objectives defined for a product.
  • SMstudy Certified Digital Marketing Specialists are facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy

Prerequisites

The candidate should have minimum of 3 years work experience. It is preferable to complete the SMstudy® Certified Digital Marketing Professional certification and study all processes from the SMstudy Guide — Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Specialist certification. It is also mandatory to gain 20 mandatory educational hours by attending Digital Marketing Specialist classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.)

Audience Profile

This certification is appropriate for Sales and Marketing Professionals who are interested in becoming a Digital Marketing Specialist.

Course Outline

Introduction

  • A Brief History of Digital Marketing
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Digital Marketing Overview

 

Understand and Evaluate Digital Marketing (DM) Channels

  • Understand Available DM Channels
  • Evaluate DM Channels

 

Plan and Develop DM Channels

  • Plan and Develop Website Channel
  • Plan and Develop Mobile Channel
  • Plan and Develop Social Media Channel

 

Optimize Website

  • Optimize Website for Reach
  • Optimize Website for Relationship
  • Optimize Website for Reputation

 

Optimize Mobile/Tablet/Devices

  • Optimize Mobile Site and App for Reach
  • Optimize Mobile Site and App for Relationship
  • Optimize Mobile Site and App for Reputation

 

Optimize Social Media

  • Optimize Social Media for Reach
  • Optimize Social Media for Relationship
  • Optimize Social Media for Reputation

 

Other Important Elements of DM Channels

  • E-mail Marketing
  • Web Analytics
  • Search Marketing
  • Popular Social Media Platforms
  • Affiliate Marketing
  • Search Engine Optimization

 

The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning

Exaination Guidelines

An online proctored exam will be conducted at the end of the course. The exam format is as follows:

  • Multiple Choice
  • 140 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 180 minutes duration

Registration Instructions:

1- Buy your course via MARKO Advance Store

2- Make the online payment and complete your order

3- Your program will be active within 72 hours and you’ll receive an email includes the details of your program and account. 

Ready? Join us!

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