MARKO Advance

Upcoming Workshop

Leading in Disruption: Upstream Thinking, Turnaround Strategy and Execution

“This is a period where you’re going to disrupt or be disrupted.” John Chambers, Chairman Emeritus, Cisco

At Reservoir & MARKO Advance we intend to be at the heart of a transformation of leadership consciousness in pursuit of two essential questions: What world are we called to create? And how do we elevate the human experience? We see leadership and work as a path of self-knowledge and enlightenment. In our client organizations, and in other like-minded organizations around the world, we see the magnitude and diversity of impacts that such leadership creates.

We Advise senior leaders. We Advance leadership development and learning at the C-Suite and mid-level. We Advocate for better outcomes for people and the planet.

Meet the Experts

Dain Dunston

Dain Dunston has spent 30 years as an advisor and coach to leaders, helping them frame the foundation of their personal and professional journeys. He is author of Being Essential: Seven Questions for Living and Leading with Radical Self-Awareness. Other books include Nanovation: How a Little Car Can Teach the World to Think Big and Act Bold with Kevin and Jackie Freiberg, The Downside of Up: A Comic Novel of Outrageous Fortune and The Straight Dope: A Novel of Sex, Death and Rock & Roll. He is a frequent speaker on leadership, culture and coaching topics. Dain is the founding partner of Reservoir.

Sergio Gutierrez

As a turnaround CEO, Sergio Gutierrez knows how to take a company from crisis to creative success. As a Supply Chain executive with 25 years of experience in North America and Europe, he is a specialist in launching new operations, recovering companies and implementing processes focused on healthy, sustainable, financial, and operational performance. Sergio is a decisive, agile servant leader with a consistent and relentless approach for establishing a people-first culture, empowering workplace transformation. Over the years, he has successfully led change in global organizations with complex logistics and manufacturing processes, utilizing Operational Excellence and Lean principles.

Inna Ulanova

Inna Ulanova is on a mission to redefine what strength looks like. After a decade consulting executives, start-up teams and global corporations on design thinking and strategic communications, Inna joined the Reservoir team as a partner to change the game and level the playing field for next-gen leaders. As the Chief Play Officer, Inna guides teams to better understand themselves and others through empathy, creative play and psychology. She is the head of Reservoir Advance, an innovation lab for workshops and interaction design. Inna is also a disabilities advocate through her company Small Meet Large.

Workshop Objectives:

At MARKO Advance & Reservoir, we envision a world where organizations are designed with a genetic code to create an essential culture that is built to last far into the future and deliver a diversity of long-term impacts: financial benefits, societal benefits, and environmental benefits. And in order to last, one of the most important tasks for a leader to understand is: how to lead through disruption. Not only how to react, but to plan ahead, through upstream thinking, turnaround strategy and execution.

Workshop Value Proposition:

In these times of constant change, every leader needs a new way of thinking about strategy and execution. With constant innovation in processes and technology, pressures on both global and local economies, and societal transformation, what worked last year may not work next year.

That is why this workshop is focused on understanding how to futurecast before disruption occurs, and lead through any crisis or change of market dynamics. Literally, they can sustain smooth operations and financial outcomes, no matter how disruptive the market appears.

Workshop Attendees:

This workshop is designed to engage leadership in a growing organization – or leaders across organizational and industry boundaries – in imagining what wants to happen next in society and what your industry and your organization can do to promote sustainable progress. We use present casting, futurecasting and turnaround strategy techniques to help leaders visualize the emerging future so they can give birth to better outcomes with the appropriate strategy in hand. This workshop is right for you, if you are an operational leader (C-Suite/VP/Director-Level) with strategic planning responsibilities within your organization.

Workshop Agenda:

  1. Upstream Thinking and Emergence: Finding The Future today,

Primary Instructor: Inna Ulanova Co-instructor: Dain Dunston

  • Understanding Moonshot Thinking: Design, Discover, Frame, Inspire, Futurecast, Retrocast, Prototype
  • What is our long-term strategy and how do we communicate it? What key challenges do we need to tackle to achieve our long-term vision? What should our team be focused on building now?
  • How to avoid the trap of reaction:
    • Blindness
    • Tunneling
    • Lack of ownership
    • Breaking the cycle
    • New lens, new view


  1. Developing a Turnaround Strategy that Stakeholders (Including Yourself) Want,

Primary Instructor: Sergio Gutierrez; Co-instructor: Inna Ulanova

  • Understanding the five steps to successfully turn around an organization: Assess, Triage, Stabilize, Turnaround & Grow.
    • Short, mid, and long-term focus
    • Defining Why are we here?
    • Goal setting: KPIs, PIs, and OKRs aligned with company’s purpose and focus


  1. Executing Your Strategy for the Infinite Game,


Primary Instructor: Dain Dunston Co-instructor: Inna Ulanova

  • We can’t choose the game. We can’t choose the rules. We can only choose how we play.
    • Just Cause – Does your organization offer your people a just cause so that they will be willing themselves and their interest, to advance that cause?
    • Trusting Teams – Do you check in with your team and ask them how they are? Do the people in your organization feel they can be themselves? How do we create an environment in which our people can work in their natural best?
    • Worthy Rival – What strengths in others have revealed the weaknesses within yourselves? Abandoning the mindset of “winning”, you get to choose the metrics. A worthy rival is another person in the game, is someone that reveals the weaknesses within you, that is an opportunity for you to improve on yourself. Are you hiding from any worthy rivals?
    • Existential Flexibility – Are you staying in a comfort zone within your organization? Did you ever have an idea or has anyone presented an idea to you so far-fetched you thought it impossible? Or just not reasonable provided your current planning?
    • Courage to Lead – It is so hard to make a finite decision. Our arbitrary goals sometimes become so important, that our decisions can even go outside of our values. It is unbelievably difficult to make decisions, yet at the end of the day, it is about human relationships. Are you building your organization, so that future leaders are able to do it? Do people know the cause? Can future leaders make the flex decision, even if you’ve never had to. That’s the responsibility of leadership, to prepare the organization for the next leaders.

Are your Ready? Join us

Note: For Groups & MARKO Advance Clients, kindly reach us via our Customer Services WhatsApp number or email

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