- Program Provider: Marketing Research Expert
- Language: English
- Delivery Method : Online (e-Learning)
Investment Price
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Marketing Research Expert
What participants will learn
- Participants will be able to execute processes associated with planning and executing a marketing research project including understanding the research problem; deciding a suitable research design; collecting, processing, and analyzing data required to solve the problem; interpreting data; and presenting the findings/recommendations of the research project to the key decision makers.
- SMstudy Certified Marketing Research Experts are experienced facilitators who ensure that appropriate assessment tools are used to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions.
Prerequisites
The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Specialist and study all processes from the SMstudy Guide – Introduction and Marketing Strategy book before applying for the SMstudy® Certified Marketing Research Expert. It is also mandatory to gain 40 mandatory educational hours by attending Marketing Research Expert classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.) and produce professional recommendation.
Audience Profile
This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Marketing Research Expert.
Course Outline
Introduction
- A Brief History of Marketing Research
- Corporate Strategy Overview
- Aspects of Sales and Marketing
- Levels of Sales and Marketing Strategy
- Marketing Strategy Overview
- Marketing Research Overview
Define Research Problem and Choose Research Design
- Design Research Problem
- Choose Research Design
Data Collection
- Collect Secondary Data
- Collect Primary Data
Data Processing and Data Analysis
- Data Processing
- Data Analysis
Data Interpretation and Reporting
- Data Interpretation
- Reporting
Appendix
- Data
- Statistical Measurement of Data
- Probability
- Random Variables and Probability Distributions
- Sampling Distributions
- Methods of Least Square
- Analysis with Statistical Package
The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning
Exaination Guidelines
An online proctored exam will be conducted at the end of the course. The exam format is as follows:
- Multiple Choice
- 180 questions for the exam
- One mark awarded for every right answer
- No negative marks for wrong answers
- 240 minutes duration
Registration Instructions:
1- Buy your course via MARKO Advance Store
2- Make the online payment and complete your order
3- Your program will be active within 72 hours and you’ll receive an email includes the details of your program and account.
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