MARKO Advance

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Marketing Research Expert

What participants will learn

  • Participants will be able to execute processes associated with planning and executing a marketing research project including understanding the research problem; deciding a suitable research design; collecting, processing, and analyzing data required to solve the problem; interpreting data; and presenting the findings/recommendations of the research project to the key decision makers.
  • SMstudy Certified Marketing Research Experts are experienced facilitators who ensure that appropriate assessment tools are used to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions.

Prerequisites

The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Specialist and study all processes from the SMstudy Guide – Introduction and Marketing Strategy book before applying for the SMstudy® Certified Marketing Research Expert. It is also mandatory to gain 40 mandatory educational hours by attending Marketing Research Expert classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.) and produce professional recommendation.

Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Marketing Research Expert.

Course Outline

Introduction

  • A Brief History of Marketing Research
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Marketing Research Overview

 

Define Research Problem and Choose Research Design

  • Design Research Problem
  • Choose Research Design

 

Data Collection

  • Collect Secondary Data
  • Collect Primary Data

 

Data Processing and Data Analysis

  • Data Processing
  • Data Analysis

 

Data Interpretation and Reporting

  • Data Interpretation
  • Reporting

 

Appendix

  • Data
  • Statistical Measurement of Data
  • Probability
  • Random Variables and Probability Distributions
  • Sampling Distributions
  • Methods of Least Square
  • Analysis with Statistical Package

 

The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning

Exaination Guidelines

An online proctored exam will be conducted at the end of the course. The exam format is as follows:

  • Multiple Choice
  • 180 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 240 minutes duration

Registration Instructions:

1- Buy your course via MARKO Advance Store

2- Make the online payment and complete your order

3- Your program will be active within 72 hours and you’ll receive an email includes the details of your program and account. 

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