- Program Provider: Marketing Research Professional
- Language: English
- Delivery Method : Online (e-Learning)
Investment Price
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Marketing Research Professional
What participants will learn
- Participants will be able to test multiple marketing hypotheses in order to better understand consumer behavior, finalize product features, define metrics for measuring marketing efforts, and track and improve marketing activities.
- SMstudy Certified Marketing Research Professionals are facilitators who ensure that well-planned marketing research methods are in place to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions.
Prerequisites
There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Research Associate and study the recommended processes from the SMstudy ® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Professional. All the required resources are also provided as part of the online certification course.
Audience Profile
This certification is appropriate for anyone who is interested in becoming a Marketing Research Professional.
Course Outline
Introduction
- A Brief History of Marketing Research
- Corporate Strategy Overview
- Aspects of Sales and Marketing
- Levels of Sales and Marketing Strategy
- Marketing Strategy Overview
- Marketing Research Overview
Define Research Problem and Choose Research Design
- Design Research Problem
- Choose Research Design
Data Collection
- Collect Secondary Data
- Collect Primary Data
Data Processing and Data Analysis
- Data Processing
- Data Analysis
Data Interpretation and Reporting
- Data Interpretation
- Reporting
Appendix
- Data
- Statistical Measurement of Data
- Probability
- Random Variables and Probability Distributions
- Sampling Distributions
- Methods of Least Square
- Analysis with Statistical Package
The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning
Exaination Guidelines
An online proctored exam will be conducted at the end of the course. The exam format is as follows:
- Multiple Choice
- 100 questions for the exam
- One mark awarded for every right answer
- No negative marks for wrong answers
- 120 minutes duration
Registration Instructions:
1- Buy your course via MARKO Advance Store
2- Make the online payment and complete your order
3- Your program will be active within 72 hours and you’ll receive an email includes the details of your program and account.
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