MARKO Advance

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Marketing Research Professional

What participants will learn

  • Participants will be able to test multiple marketing hypotheses in order to better understand consumer behavior, finalize product features, define metrics for measuring marketing efforts, and track and improve marketing activities.
  • SMstudy Certified Marketing Research Professionals are facilitators who ensure that well-planned marketing research methods are in place to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions.

Prerequisites

There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Research Associate and study the recommended processes from the SMstudy ® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Professional. All the required resources are also provided as part of the online certification course.

Audience Profile

This certification is appropriate for anyone who is interested in becoming a Marketing Research Professional.

Course Outline

Introduction

  • A Brief History of Marketing Research
  • Corporate Strategy Overview
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview
  • Marketing Research Overview

 

Define Research Problem and Choose Research Design

  • Design Research Problem
  • Choose Research Design

 

Data Collection

  • Collect Secondary Data
  • Collect Primary Data

 

Data Processing and Data Analysis

  • Data Processing
  • Data Analysis

 

Data Interpretation and Reporting

  • Data Interpretation
  • Reporting

 

Appendix

  • Data
  • Statistical Measurement of Data
  • Probability
  • Random Variables and Probability Distributions
  • Sampling Distributions
  • Methods of Least Square
  • Analysis with Statistical Package

 

The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning

Exaination Guidelines

An online proctored exam will be conducted at the end of the course. The exam format is as follows:

  • Multiple Choice
  • 100 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 120 minutes duration

Registration Instructions:

1- Buy your course via MARKO Advance Store

2- Make the online payment and complete your order

3- Your program will be active within 72 hours and you’ll receive an email includes the details of your program and account. 

Ready? Join us!

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