- Program Provider: Marketing Research Specialist
- Language: English
- Delivery Method : Online (e-Learning)
Investment Price
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Marketing Research Specialist
What participants will learn
- Participants will be able to demonstrate how marketing research findings can help the marketing team conceptualize and finalize product features and other components of a company’s Marketing Strategy and also test multiple marketing hypotheses in order to better understand consumer behavior, finalize product features, define metrics for measuring marketing efforts, and track and improve marketing activities..
- SMstudy Certified Marketing Research Specialists ensure that well-planned marketing research methods are in place to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions.
Prerequisites
The candidate should have minimum of 3 years work experience. It is preferable to complete the SMstudy® Certified Marketing Research Professional certification and study all processes from the SMstudy Guide — Marketing Research book before applying for the SMstudy® Certified Marketing Research Specialist certification. It is also mandatory to gain 20 mandatory educational hours by attending Marketing Research Specialist classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.)
Audience Profile
This certification is appropriate for Sales and Marketing Professionals who are interested in becoming a Marketing Research Specialist.
Course Outline
Introduction
- A Brief History of Marketing Research
- Corporate Strategy Overview
- Aspects of Sales and Marketing
- Levels of Sales and Marketing Strategy
- Marketing Strategy Overview
- Marketing Research Overview
Define Research Problem and Choose Research Design
- Design Research Problem
- Choose Research Design
Data Collection
- Collect Secondary Data
- Collect Primary Data
Data Processing and Data Analysis
- Data Processing
- Data Analysis
Data Interpretation and Reporting
- Data Interpretation
- Reporting
Appendix
- Data
- Statistical Measurement of Data
- Probability
- Random Variables and Probability Distributions
- Sampling Distributions
- Methods of Least Square
- Analysis with Statistical Package
The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.
Exaination Guidelines
An online proctored exam will be conducted at the end of the course. The exam format is as follows:
- Multiple Choice
- 140 questions for the exam
- One mark awarded for every right answer
- No negative marks for wrong answers
- 180 minutes duration
Registration Instructions:
1- Buy your course via MARKO Advance Store
2- Make the online payment and complete your order
3- Your program will be active within 72 hours and you’ll receive an email includes the details of your program and account.
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