MARKO Advance

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Marketing Strategy Expert

What participants will learn

  • Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
  • Participants will be able to specify the overall pricing and distribution strategies of the product or brand, and outline the objectives, metrics, and budgets for all marketing activities.
  • SMstudy Certified Marketing Strategy Experts are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies

Prerequisites

The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Specialist and study all processes from the SMstudy Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Expert. It is also mandatory to gain 40 mandatory educational hours by attending Marketing Strategy Expert classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.) and produce professional recommendation

Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Marketing Strategy Experts.

Course Outline

Introduction

  • Evolution of Sales and Marketing
  • Corporate Strategy and its Relationship to Sales and Marketing
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview

 

Analyze Market Opportunity

  • Determine Strengths and Weaknesses
  • Determine Opportunities and Threats

 

Define Competition, Targeting and Positioning

  • Identify Competition
  • Select Target Segments
  • Create Differentiated Positioning

 

Determine Pricing and Distribution Strategies

  • Determine Pricing Strategies
  • Determine Distribution Strategies

 

Determine Metrics, Objectives, Marketing Aspects and Budget Allocation

  • Determine Metrics
  • Determine Objectives
  • Decide Marketing Aspects and Allocate Budget

 

The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.

Exaination Guidelines

An online proctored exam will be conducted at the end of the course. The exam format is as follows:

  • Multiple Choice
  • 180 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 240 minutes duration

Registration Instructions:

1- Buy your course via MARKO Advance Store

2- Make the online payment and complete your order

3- Your program will be active within 72 hours and you’ll receive an email includes the details of your program and account. 

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