- Program Provider: Marketing Strategy Expert
- Language: English
- Delivery Method : Online (e-Learning)
Investment Price
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Marketing Strategy Expert
What participants will learn
- Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
- Participants will be able to specify the overall pricing and distribution strategies of the product or brand, and outline the objectives, metrics, and budgets for all marketing activities.
- SMstudy Certified Marketing Strategy Experts are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies
Prerequisites
The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Specialist and study all processes from the SMstudy Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Expert. It is also mandatory to gain 40 mandatory educational hours by attending Marketing Strategy Expert classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.) and produce professional recommendation
Audience Profile
This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Marketing Strategy Experts.
Course Outline
Introduction
- Evolution of Sales and Marketing
- Corporate Strategy and its Relationship to Sales and Marketing
- Aspects of Sales and Marketing
- Levels of Sales and Marketing Strategy
- Marketing Strategy Overview
Analyze Market Opportunity
- Determine Strengths and Weaknesses
- Determine Opportunities and Threats
Define Competition, Targeting and Positioning
- Identify Competition
- Select Target Segments
- Create Differentiated Positioning
Determine Pricing and Distribution Strategies
- Determine Pricing Strategies
- Determine Distribution Strategies
Determine Metrics, Objectives, Marketing Aspects and Budget Allocation
- Determine Metrics
- Determine Objectives
- Decide Marketing Aspects and Allocate Budget
The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.
Exaination Guidelines
An online proctored exam will be conducted at the end of the course. The exam format is as follows:
- Multiple Choice
- 180 questions for the exam
- One mark awarded for every right answer
- No negative marks for wrong answers
- 240 minutes duration
Registration Instructions:
1- Buy your course via MARKO Advance Store
2- Make the online payment and complete your order
3- Your program will be active within 72 hours and you’ll receive an email includes the details of your program and account.
Ready? Join us!
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