There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Strategy Associate and study the recommended processes from the SMstudy Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Professional.
This certification is appropriate for anyone who is interested in becoming a Marketing Strategy Professional.
Analyze Market Opportunity
Define Competition, Targeting and Positioning
Determine Pricing and Distribution Strategies
Determine Metrics, Objectives, Marketing Aspects and Budget Allocation
The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.
An online proctored exam will be conducted at the end of the course. The exam format is as follows:
1- Buy your course via MARKO Advance Store
2- Make the online payment and complete your order
3- Your program will be active within 72 hours and you’ll receive an email includes the details of your program and account.