MARKO Advance

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Marketing Strategy Professional

What participants will learn

  • Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
  • SMstudy Certified Marketing Strategy Professionals are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.

Prerequisites


There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Strategy Associate and study the recommended processes from the SMstudy Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Professional.

Audience Profile

This certification is appropriate for anyone who is interested in becoming a Marketing Strategy Professional.

Course Outline

Introduction

  • Evolution of Sales and Marketing
  • Corporate Strategy and its Relationship to Sales and Marketing
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview

 

Analyze Market Opportunity

  • Determine Strengths and Weaknesses
  • Determine Opportunities and Threats

 

Define Competition, Targeting and Positioning

  • Identify Competition
  • Select Target Segments
  • Create Differentiated Positioning

 

Determine Pricing and Distribution Strategies

  • Determine Pricing Strategies
  • Determine Distribution Strategies

 

Determine Metrics, Objectives, Marketing Aspects and Budget Allocation

  • Determine Metrics
  • Determine Objectives
  • Decide Marketing Aspects and Allocate Budget

 

The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.

Exaination Guidelines

An online proctored exam will be conducted at the end of the course. The exam format is as follows:

  • Multiple Choice
  • 100 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 120 minutes duration

Registration Instructions:

1- Buy your course via MARKO Advance Store

2- Make the online payment and complete your order

3- Your program will be active within 72 hours and you’ll receive an email includes the details of your program and account. 

Ready? Join us!

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