- Program Provider: Marketing Strategy Professional
- Language: English
- Delivery Method : Online (e-Learning)
Investment Price
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Marketing Strategy Professional
What participants will learn
- Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
- SMstudy Certified Marketing Strategy Professionals are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.
Prerequisites
There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Strategy Associate and study the recommended processes from the SMstudy Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Professional.
Audience Profile
This certification is appropriate for anyone who is interested in becoming a Marketing Strategy Professional.
Course Outline
Introduction
- Evolution of Sales and Marketing
- Corporate Strategy and its Relationship to Sales and Marketing
- Aspects of Sales and Marketing
- Levels of Sales and Marketing Strategy
- Marketing Strategy Overview
Analyze Market Opportunity
- Determine Strengths and Weaknesses
- Determine Opportunities and Threats
Define Competition, Targeting and Positioning
- Identify Competition
- Select Target Segments
- Create Differentiated Positioning
Determine Pricing and Distribution Strategies
- Determine Pricing Strategies
- Determine Distribution Strategies
Determine Metrics, Objectives, Marketing Aspects and Budget Allocation
- Determine Metrics
- Determine Objectives
- Decide Marketing Aspects and Allocate Budget
The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning.
Exaination Guidelines
An online proctored exam will be conducted at the end of the course. The exam format is as follows:
- Multiple Choice
- 100 questions for the exam
- One mark awarded for every right answer
- No negative marks for wrong answers
- 120 minutes duration
Registration Instructions:
1- Buy your course via MARKO Advance Store
2- Make the online payment and complete your order
3- Your program will be active within 72 hours and you’ll receive an email includes the details of your program and account.
Ready? Join us!
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